The Influence of Influencer Credibility Factors on Purchase Intention of Makeup Products in Indonesia

Zenodo (CERN European Organization for Nuclear Research) 2026 Dataset Open access

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Authors: Tessya Prasetyaningtias, Yohana Wijaya, Melva Hermayanty Saragih
DOI: 10.5281/zenodo.18243246
Cited by: 0

Fields of Study & Subjects

Digital Marketing and Social Media Consumer Perception and Purchasing Behavior Consumer Behavior and Marketing Influence

Publication details

Journal / source
Zenodo (CERN European Organization for Nuclear Research)
Publication date
14 January 2026
Document type
Dataset