CHALLENGES AND INNOVATIVE METHODS IN TEACHING ENGLISH PRONUNCIATION

This article investigates the key challenges in teaching English pronunciation to non-native speakers and examines innovative solutions that improve learners’ phonetic competence. Major obstacles include phonological differences between L1 and English, limited instructional time, and learner anxiety. The study reviews technological tools, communicative activities, and eclectic teaching methods that enhance pronunciation accuracy and learner confidence. Practical classroom strategies and future directions for research are also discussed, providing insights for EFL/ESL educators.