PACKING STRATEGY: MODERNISASI UMKM JAMUR SANTRI

The community service program was implemented to address the challenges faced by Pondok Jamur Santri, an MSME that had not yet applied an adequate packaging strategy, resultingin products with limited appeal and market value. This activity aimed to enhance the partner’sunderstanding and skills in applying an effective packing strategy, particularly through the use ofenvironmentally friendly packaging, the development of a logo, and the preparation of productinformation in a more structured manner. The methods employed included field observation, needsanalysis, participatory training, and assistance in creating packaging prototypes and visual identitydesigns. The results indicate an improvement in the partner’s ability to understand modernpackaging concepts, as shown by the development of two packaging prototypes, several logo designs,and digital promotional materials. These outputs successfully addressed the partner’s needs andhave the potential to strengthen the competitiveness of hydroponic products in the local market.Overall, this program demonstrates that implementing an appropriate packaging strategy canenhance business image and support the sustainability of MSMEs engaged in modern agriculturalpractices.Keywords: hydroponics, packaging strategy, MSME, product branding