Raw Data Article - The Noise of Scarcity: How Constant Promotions Dilute Digital Food Voucher Brands

This Zenodo repository contains the complete research materials supporting the study entitled “The Noise of Scarcity: How Constant Promotions Dilute Digital Food Voucher Brands.”The study examines the impact of scarcity-based promotional strategies, particularly frequent and time-limited digital food vouchers, on consumers’ perceived monetary value and brand perception within the Indonesian digital economy. The uploaded materials include: Raw and processed survey data in Excel format collected from respondents with prior experience using digital food and beverage vouchers. Questionnaire instrument used in the study, along with the online survey link for transparency and replicability.https://docs.google.com/forms/d/e/1FAIpQLSf9sVycHQTf-3gkCQd4Jr5PRFF6DD3EzPoV5r64YSnGK1SVRw/viewform?usp=dialog Statistical output files and visual results from the SEM-PLS analysis, including bootstrapping and PLS algorithm results, used to test the proposed research model. The full academic article authored by the researcher, presenting the theoretical framework, methodology, data analysis, and findings. The dataset supports empirical analysis on how repeated scarcity cues and promotional frequency may generate short-term purchase urgency while potentially weakening long-term brand value through promotion fatigue and brand dilution. All materials are provided to enhance research transparency, facilitate replication, and support further academic inquiry into scarcity marketing, digital promotions, and consumer behavior in platform-based food voucher markets.