Digital Transformation in Micro-Economic Organizations in Vietnam: Current implementation and policy implications

Digital transformation has become an increasingly important driver of competitiveness and sustainability; however, its adoption among micro-economic organizations remains uneven and insufficiently understood. This study aims to assess the current state of digital transformation among micro-economic organizations in Vietnam and to identify practical support solutions to enhance their digital transformation capacity. Using an applied and descriptive research design, the study analyzes survey data collected from 297 micro-enterprises and household businesses, primarily in the retail and food and beverage sectors. The findings indicate that digital transformation among microeconomic organizations remains in its early stages. Most enterprises rely on basic digital tools for sales, communication, and transaction management, while the adoption of advanced technologies for integrated management and data-driven decision-making remains limited. Awareness of digital transformation is generally intuitive and fragmented, with only a small proportion of firms having formal strategies or dedicated personnel. Nevertheless, the results reveal a strong willingness to engage in digital transformation when appropriate training, guidance, and support are provided. Correlation analysis further highlights the prominent role of managerial awareness and strategic orientation in shaping technology adoption. Based on these findings, the study emphasizes the need for targeted, practice-oriented support programs focusing on capacity building, simplified digital transformation roadmaps, and access to affordable digital solutions. The study contributes empirical insights to the literature on digital transformation in micro-economic organizations and provides policy-relevant implications for promoting inclusive digital development.