PANDEMIYADAN KEYINGI DAVRDA TURIZM MARKETINGINING O'ZGARISHI

GOLDEN BRAIN 2026 Open access

Read full text
Authors: Durdona Kattaxo'jayeva, Z. I. Usmanova
DOI: 10.5281/zenodo.18261131
Cited by: 0

Abstract

COVID-19 pandemiyasi butun dunyo bo‘ylab turizm sanoatiga keskin ta’sir ko‘rsatdi. Bu davrda turizm marketingi an’anaviy yondashuvlardan tubdan farq qiladigan yangi strategiyalarni talab qildi. Ushbu maqolada pandemiyadan keyingi davrda yuzaga kelgan asosiy o‘zgarishlar tahlil qilinadi, jumladan, onlayn bronlash tizimlarining rivojlanishi, yangi reklama va kommunikatsiya formatlarining ahamiyati o‘rganiladi.

Fields of Study & Subjects

Diverse Aspects of Tourism Research Digital Marketing and Social Media Marketing and Advertising Strategies

Publication details

Journal / source
GOLDEN BRAIN
Publication date
15 January 2026
Language
UZ