Dataset on Effectiveness of Cause-Related Marketing among the consumers of FMCG products in Kerala

Zenodo (CERN European Organization for Nuclear Research) 2026 Dataset Open access

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Authors: ANJALI K, Rethy B Menon
DOI: 10.5281/zenodo.18267625
Cited by: 0

Abstract

I am sharing my questionnaire, its a part of my PhD work. I am for a certain date keeping this data in an Embargoed Access.

Fields of Study & Subjects

Consumer Behavior in Brand Consumption and Identification Environmental Sustainability in Business Corporate Social Responsibility and Sustainability

Publication details

Journal / source
Zenodo (CERN European Organization for Nuclear Research)
Publication date
1 January 2026
Document type
Dataset