Visibility politics of amateur writing Platform rules, label production and ecosystem transformation

Abstract: This article systematically analyzes the generation mechanism and evolution logic of the phenomenon of "amateur writing" in China from the perspective of "visibility political economy". The study found that the transition from "seeing" to "breaking the circle" of amateur writing is not a natural democratization process under technological empowerment, but follows a set of "visibility allocation rules" constructed by platform capital, media logic, and market preferences. This set of rules, through the three intermediaries of non-fiction platform screening, self-media labeling, and publishing market integration, transforms diverse individual experiences into "cultural wonders" that meet the expectations of the urban middle class, leading to its narrowing to "bottom-level writing" in the 1.0 stage. The study further pointed out that this phenomenon is transitioning from "media mining out" 1.0 to "direct readers" 2.0, with some creators achieving "disintermediation" through social media, and the subject matter tends to be everyday. This paper critically reflects on the dilemma of algorithm homogenization and explores the possible path of building a healthy literature ecosystem. 摘要:本文从“可见性的政治经济学”视角,系统剖析中国“素人写作”现象的生成机制与演变逻辑。研究发现,素人写作从被“看见”到“破圈”,并非技术赋权下的自然民主化过程,而是遵循一套由平台资本、媒体逻辑与市场偏好协同构筑的“可见性分配规则”。这套规则通过非虚构平台筛选、自媒体标签化与出版市场收编三重中介,将多元的个体经验转化为符合都市中产期待的“文化奇观”,导致其在1.0阶段被窄化为“底层写作”。研究进一步指出,该现象正经历从 “媒介挖掘”的1.0阶段向“直达读者”的2.0阶段转型,部分创作者通过社交媒体实现传播“去中介化”,题材趋于日常。本文批判性反思了算法同质化等困境,并探讨了构建健康文学生态的可能路径。 AI was used when searching for literature. Then, with the assistance of AI, I verified the literature I found.To avoid being wrongly judged as AI writing, I specially used AI software to carry out "AIGC reduction" processing. To avoid being wrongly judged as AI writing, I specially used AI software to carry out "AIGC reduction" processing.