GLOBAL CITIZENSHIP AND CULTURAL GLOBALIZATION: HYBRIDIZATION, IDENTITY, AND IDEOLOGICAL CONTESTATION

This paper discusses the issue of globalisation causing cultural convergence by looking at the interaction between global norms, values, ideologies, local identities and power systems. As the world organisations and mass media continue to advance similar concepts of human rights, sustainability, and individual autonomy, the concept has many variations in its interpretation and implementation across societies. Based on the World Culture Theory, Glocalisation, and cultural globalisation approaches, the paper will suggest that cultural integration does not lead to homogeneity but creates hybrid forms shaped by historical experience, social circumstances, and political power. The discussion shows that cultural globalisation both promotes the spread of ideologies and resists it, leading to local adaptations, instead of homogenising. These relations are of particular interest to the modern discussions of global citizenship, where universal values are redefined with references to the national traditions and education systems. The paper has concluded that global citizenship is not a standard identity but a process that is socially located and politicised, and must be approached through education that fosters intercultural competence without eroding cultural diversity.