Influence of neuroleadership in Higher Education Management in Cumaná, Venezuela

The management of higher education institutions in Cumaná, Venezuela, has become progressively complex due to resource scarcity and the need for rapid adaptation to a constantly changing environment. Given this scenario, the present study analyzes the influence of neuroliderazgo ( neurolidership ) on strategic decision-making and organizational climate, providing a theoretical contribution to the existing literature that connects neuroliderazgo with educational management. To achieve this, a documentary research methodology was employed, based on an exhaustive review and a critical analysis that triangulated the theoretical contributions of neuroliderazgo with the contextual reality of Cumaná’s universities. The findings revealed that neuroliderazgo emerges as a strategic tool, capable of optimizing decision-making by fostering emotional regulation and self-awareness in leaders. Likewise, it was emphasized that traditional management models, based on pure rationality, are insufficient to address the challenges involving stress, decisional fatigue, and the cognitive biases inherent in managerial work. As a closing thought, it is highlighted that the principles of neuroleadership, focused on social cognition and empathy, are fundamental for building a climate of trust and collaboration, even in high-pressure environments. In short, this research argues that neuroliderazgo is not just an emerging discipline, but an operational necessity for resilient and effective educational management in the Cumaná region.