What is SEO? Your Comprehensive Guide to Mastering Online Visibility
Abstract
In short, SEO stands for Search Engine Optimization. It’s more than just a buzzword; it’s the strategic practice of improving your website's visibility in organic (unpaid) search engine results. Imagine Google, Bing, or any other search engine as the world's most enormous digital library. When a user asks a question (a search query), that library needs a sophisticated system to instantly recommend the best and most authoritative "books" (web pages) from its shelves
Fields of Study & Subjects
Web visibility and informetrics
Digital Marketing and Social Media
Information Retrieval and Search Behavior
Publication details
- Journal / source
- Zenodo (CERN European Organization for Nuclear Research)
- Publication date
- 16 January 2026