IMPACT OF GAMIFICATION AND PERCEIVED RISK ON ONLINE CONSUMER'S BUYING INTENTION IN MULTAN

Zenodo (CERN European Organization for Nuclear Research) 2026 Open access

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Authors: Maryam Tahir, Umar Ijaz Ahmed, Umar Kamal, Irfan Ahamd Baig, Mohsin Raza
DOI: 10.5281/zenodo.18276710
Cited by: 0

Fields of Study & Subjects

Technology Adoption and User Behaviour Educational Games and Gamification Consumer Behavior and Marketing Influence

Publication details

Journal / source
Zenodo (CERN European Organization for Nuclear Research)
Publication date
17 January 2026