METHODOLOGY FOR ANALYZING THE EFFECTIVENESS OF INNOVATIVE PROCESSES AT ENTERPRISES

This article analyzes the issues of assessing the effectiveness of innovative activity in industrial enterprises,including its theoretical and practical aspects. Innovative activity is interpreted as a key factor in enhancing enterprisecompetitiveness, improving production efficiency, and introducing new technologies. When assessing innovative activityin the industrial sector, economic, technological, social, and environmental factors are considered in close interrelation.The article highlights the main system of indicators used to determine the effectiveness of innovative activity, as wellas their methodological foundations and analytical approaches. At the same time, based on the experience of foreigncountries, the paper identifies ways to improve innovation management systems in industrial enterprises. In assessingthe effectiveness of innovative activity, the possibilities of using integral indicators, multi-criteria analysis methods, andthe investment return coefficient are analyzed