BREND MENEJMENTINING KORXONA RIVOJLANISHIDAGI SAMARADORLIGINI OSHIRISHNING AMALIY VA STRATEGIK JIHATLARI

Zenodo (CERN European Organization for Nuclear Research) 2026 Dataset Open access

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Authors: Nematov Abduraxmon Diyor o'g'li, Worldly Knowledge Publishing Centre
DOI: 10.5281/zenodo.18279001
Cited by: 0

Abstract

Ushbu maqolada brend menejmentining korxona rivojlanishidagi ahamiyati hamda uning samaradorligini oshirishning amaliy va strategik jihatlari yoritilgan. Brend menejmenti raqobatbardoshlikni kuchaytirish, barqaror rivojlanish va milliy brendlarni xalqaro bozorlarga olib chiqishda muhim omil sifatida tahlil qilingan. Shuningdek, O‘zbekiston sharoitida amalga oshirilayotgan iqtisodiy islohotlar va milliy brendlarni rivojlantirishga qaratilgan davlat siyosatining ahamiyati asoslab berilgan.

Fields of Study & Subjects

Marketing and Advertising Strategies Corporate Identity and Reputation Consumer Behavior in Brand Consumption and Identification

Publication details

Journal / source
Zenodo (CERN European Organization for Nuclear Research)
Publication date
17 January 2026
Document type
Dataset