Towards a new managerial approach: qualitative analysis of the role of Neuromanagement in HR performance

Abstract Traditional human resource management is currently facing unprecedented challenges: chronic stress and burnout. To address these issues, it is becoming imperative to adopt a more scientific, innovative, and human approach. Neuromanagement, which combines neuroscience and management, aims to decode the biological mechanisms that govern our behavior at work. The article demonstrates that understanding human functioning is essential to promoting well-being at work. Qualitative analysis reveals that applying these methods can boost employee motivation and prevent burnout. In conclusion, integrating neuroscience into management practices not only reduces psychosocial risks, but also creates a resilient organization where individual fulfillment becomes the driving force behind collective success. Keywords: Neuromanagement, Neuroscience, Well-being, Motivation, HR Performance, Human Resource Management.