Strategic Keyword Research for SEO:
Abstract
Modern keyword research for SEO has moved beyond simple volume metrics. The focus has shifted from high-volume, generic keywords to long-tail, intent-driven phrases. This evolution is necessitated by sophisticated search engine algorithms, like Google's BERT and MUM updates, which prioritize understanding the meaning behind a query rather than just the words themselves.
Fields of Study & Subjects
Information Retrieval and Search Behavior
Web visibility and informetrics
Digital Marketing and Social Media
Publication details
- Journal / source
- Zenodo (CERN European Organization for Nuclear Research)
- Publication date
- 17 January 2026