Broadcast Media Strategies in Building Audience Attach-ment in the Artificial Intelligence–Based Multiplatform Era.

Broadcast Media Strategies in Building Audience Attachment in the Artificial Intelligence–Based Multiplatform Era. This study examines how the development of the mass media industry—particularly the television broadcasting sector—has now entered a critical phase in the digital era. The continuous advancement of communication technology, including the use of artificial intelligence (AI), has transformed the nature of media from one-way communication into two-way interaction. Today, anyone can create messages or content and distribute them widely. It is these efforts and challenges faced by the television broadcasting industry in Indonesia that form the main focus of this research.