Applications of Big Data for Management & Planning of Nature-Based Tourism Destinations in Bangladesh.

The main purpose of this study was to explore the issues raised by visitors (positive & negative) to guide the effective management and planning of NBTs. This study adopted qualitative and desk research approach. A total of 17 thousand (17K) data (Big Data) were collected from the Google Review sites of 17 NBTs in Bangladesh. Big Data was analyzed by applying the Text Mining approach. This study also applied a thematic analysis technique to develop themes and sub-themes based on Big Data The study found that the visitors highlighted the words beauty, adventure, transportation& wildlife of Nature Based Tourism Destinations (NBTs). The visitors used these wordsto express their opinion about the scenic beauty and facilities offered. In the context ofpositive aspects, visitors highly responded to the peaceful environment, peace of mind,and seasonal beauty of NBTs. In the context of negative issues, visitors are highlightedtheir disappointments with the service qualities, accessibility, safety & security,transportation, destination management, and amenities of different destinations. Thisstudy proposed management guidelines to solve the detrimental issues that may act asthe foundations for policymakers and Destination Management Organizations (DMOs)to effectively manage and plan NBTs.