Interplay of Change Management, Digital Healthcare Performance, and Knowledge Transfer: A Mediating Model for Kingdom of Saudi Arabia.

Objective: This study aimed to explore mechanisms and change management (CM) strategies that can increase the likelihood of better digital healthcare performance (DHP), and to examine the mediating role of knowledge transfer (KT) in the relationship between CM and DHP using Kotter’s change model. Methods: A cross sectional study was executed on 402 healthcare professionals working in the Kingdom of Saudi Arabia under the Eastern Health Cluster. Data were collected through an online survey and analyzed using SmartPLS 4.0. Partial least squares–based structural equation modelling (PLS SEM) was implemented to test the hypothetical model. A segmental approach was opted for to test mediation analysis. Results: Effective CM strategies can significantly boost DHP. These strategies can strengthen the KT mechanism and process in the organization, which in turn welcomes digital changes and augments digital healthcare more effectively. Measurement reliability and validity met recommended thresholds; common method bias checks were satisfactory. Direct paths were significant for CM to DHP and CM to KT, and KT to DHP; the indirect CM to KT to DHP path was significant, indicating partial mediation. Conclusion: This study offers behavioral solutions at the organizational level to achieve the true efficacy of digital technology that will subsequently be reflected in organizational performance matrices. Future researchers can explore additional facets of individuals and organizations as mediators or moderators to help shape the digital future of healthcare.