AR Virtual Try-On as a Driver of Purchase Intention of Makeup Brands in E-Commerce through Perceived Value and Brand Preference

Zenodo (CERN European Organization for Nuclear Research) 2026 Dataset Open access

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Authors: Caroline Arifin, Tanty Oktavia
DOI: 10.5281/zenodo.18304723
Cited by: 0

Fields of Study & Subjects

Consumer Perception and Purchasing Behavior Digital Marketing and Social Media Consumer Retail Behavior Studies

Publication details

Journal / source
Zenodo (CERN European Organization for Nuclear Research)
Publication date
19 January 2026
Document type
Dataset