Customer Participation Behaviour and Brand Equity: The Moderating Role of Fraud Prevention in Digital Banking

Advance Social Science Archive Journal 2026 Open access

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Authors: Iram Arshad, Dr. Ejaz Ahmed, Hafiz Muhammad Hanif, Faiz Rasul Zaka

DOI: 10.5281/zenodo.18317379

Cited by: 0

Fields of Study & Subjects

Customer Service Quality and Loyalty Digital Marketing and Social Media Technology Adoption and User Behaviour