IMPROVING THE ROLE OF MARKETING STRATEGY IN REGULATING AND IMPLEMENTING THE MARKETING ACTIVITIES OF REGIONAL TRADE ENTERPRISES
Abstract
This article examines the issues of enhancing the role of marketing strategy in regulating and implementing the marketing activities of regional trade enterprises.
Fields of Study & Subjects
Marketing and Advertising Strategies
Consumer Market Behavior and Pricing
Economic Systems and Logistics Management
Publication details
- Journal / source
- Zenodo (CERN European Organization for Nuclear Research)
- Publication date
- 27 January 2026