Building A Culture of Quality in Multiethnic and Multicultural Contexts: A Case Study of Tay Nguyen University, Vietnam

This article analyzes the roles and challenges involved in fostering a quality culture at higher education institutions located in ethnic minority regions, with Tay Nguyen University serving as a representative case. As an institution situated in a multicultural, multilingual, and unevenly developed context, Tay Nguyen University exemplifies both the potential and complexity of embedding quality culture in such environments. Drawing on theoretical frameworks in educational quality governance and empirical survey data, the study proposes a model of quality culture tailored to the region’s specific socio-cultural characteristics. The findings aim to inform both policy and practice, contributing to the promotion of sustainable and equitable development in Vietnam’s higher education sector.