Dataset for Omnichannel Marketing Strategy and Hospital Service Quality Study in Indonesia

Read full text
Authors: Eki Widiansyah
Cited by: 0

Abstract

This dataset contains anonymized survey data collected for a study examining the impact of omnichannel marketing strategy on hospital service quality in a private hospital in Indonesia. The dataset includes responses from inpatient and outpatient participants and was analyzed using quantitative statistical methods. Personal identifiers have been removed to protect participant confidentiality. Access to the dataset is restricted due to ethical considerations and institutional regulations.

Fields of Study & Subjects

Health Technology Consumer Behavior Healthcare Quality and Satisfaction Healthcare Quality and Management

Publication details

Journal / source
Zenodo (CERN European Organization for Nuclear Research)
Publication date
27 January 2026
Document type
Dataset