Dataset for Omnichannel Marketing Strategy and Hospital Service Quality Study in Indonesia
Abstract
This dataset contains anonymized survey data collected for a study examining the impact of omnichannel marketing strategy on hospital service quality in a private hospital in Indonesia. The dataset includes responses from inpatient and outpatient participants and was analyzed using quantitative statistical methods. Personal identifiers have been removed to protect participant confidentiality. Access to the dataset is restricted due to ethical considerations and institutional regulations.
Fields of Study & Subjects
Health
Technology
Consumer Behavior
Healthcare Quality and Satisfaction
Healthcare Quality and Management
Publication details
- Journal / source
- Zenodo (CERN European Organization for Nuclear Research)
- Publication date
- 27 January 2026
- Document type
- Dataset