Time As A Force Of Transformation: Identity And Ageing In Egan's A Visit From The Goon Squad

Tribal entrepreneurship plays an important role in improving income, livelihood, and social development of tribal communities. This study focuses on the opportunities and challenges faced by tribal entrepreneurs in Kokkal and Sholur villages of the Nilgiris district. Primary data was collected from 120 tribal entrepreneurs through structured questionnaires. Percentage analysis, ranking method, and chi-square test were used. The study finds that majority of entrepreneurs are young and educated but financially weak. Agriculture, tourism, and handicrafts are the major business activities. Major problems include lack of finance, poor loan accessibility, infrastructure issues, and weak market linkages. Awareness about government schemes is moderate, but implementation and accessibility remain limited. The study suggests financial inclusion, better infrastructure, skill development, and strong policy support to promote sustainable tribal entrepreneurship.