Establishing international networking systems and incorporating autonomous artists into the global professional sphere through institutional affiliation and collaborative endeavours.

Read full text
Authors: Roman Nikulin
Cited by: 0

Abstract

This work presents a comprehensive study of the mechanisms of integration of independent artists into the global music ecosystem. The author justifies the transition from a model of spontaneous popularity to strategic engineering of social connections, where the synergy of academic qualifications, institutional membership, and algorithmic collaborations plays a key role. The work analyzes the importance of professional associations (NATS, HipHopAlliance, ISSA) as tools for creating a “reputation shield” that allows artists to minimize investment risks and gain access to closed industry resources. Particular attention is paid to the scientific verification of creative activity through publications in academic repositories (SSRN), which transforms a personal brand into the status of an intellectual expert. A practical algorithm has been developed for establishing direct contacts with top American artists (using the examples of OG Maco and Mytee Dee) based on the theory of network centrality and the concept of “fan trading.” The manual contains step-by-step recommendations for the legal and technical implementation of joint projects, the integration of Web3 technologies, and the optimization of digital distribution. The publication is aimed at music entrepreneurs, independent performers, and cultural industry managers who seek to scale local success to the level of sustainable international authority.

Fields of Study & Subjects

Music History and Culture Cultural Industries and Urban Development Copyright and Intellectual Property

Publication details

Journal / source
Zenodo (CERN European Organization for Nuclear Research)
Publication date
27 January 2026