CHOICE D2.2 Design framework for the CHOICE campaigns, interventions and messages

The goal of D2.2 is to establish a coherent framework for the design, implementation and evaluation of the CHOICE campaigns, interventions and messages, based on good practices identified in the literature. This framework follows a 6-step methodology, acknowledging the project’s vision, ambition, objectives, tools and the specific challenges and targets of the five pilot demonstrations to be realized in Austria, Spain, Greece, Colombia and South Africa. The work is fed by the findings of the work already completed in two deliverables, specifically: D2.1, including the stakeholders mapping framework and list, and the identification of strategic factors affecting users’ food habits, and D4.1, which provided an extensive list of the most appropriate digital tools to be applied in this project. The proposed framework is structured according to seven parameters thus scope, target groups, objectives and activities (attributes), along with a priori knowledge, evaluation budget and stakeholders (aspects of the campaign/intervention environment). The deliverable collects and analyses the required information and knowledge needed for setting up the framework that can be applied during the lifecycle of CHOICE. A comprehensive Gantt chart is also provided.