ANALYSIS OF THE TOURISM AND RECREATIONAL POTENTIAL OF THE SUGHD REGION

This article analyzes the tourism and recreational potential of the Sughd Region for development as a strategic area for regional development. It examines landscape features, tourism and recreational resources, the state of specially protected natural areas, and key challenges hindering the effective development of ecotourism: personnel shortages, insufficient study of mountain and valley zones, and weak infrastructure. It also assesses the prospects for developing regional eco-tourism routes and mechanisms for interaction between local residents, government agencies, and tourism organizations. A SWOT analysis identified key areas for optimizing regional tourism policy.