OnlineResource1_LiveStreamingCommerceSurveyData.xlsx
Abstract
This repository contains the anonymized dataset generated by a survey and analyzed in the study entitled “Impulse Buying as a Socio-Technical Source of Symbolic Meaning in Live-Streaming Commerce”. The data were collected from active live-streaming commerce users in Indonesia and used to examine socio-technical mechanisms underlying impulse buying behavior. The dataset includes all variables used in the empirical analysis and is provided for transparency and replication purposes. No personally identifiable information is included.
Fields of Study & Subjects
Consumer Retail Behavior Studies
Consumer Behavior and Marketing Influence
Digital Marketing and Social Media
Publication details
- Journal / source
- Zenodo (CERN European Organization for Nuclear Research)
- Publication date
- 28 January 2026
- Document type
- Dataset