TECHNOLOGY-DRIVEN VISITOR MANAGEMENT SYSTEMS FOR ENHANCING MUSEUM EXPERIENCE AND PERFORMANCE

The continuous growth of visitor numbers and rising expectations have made effective visitor managementa key priority for contemporary museums. Conventional manual management systems offer limited insights into visitorbehavior and lack the efficiency required in modern museum environments. This study explores digital visitor managementsolutions, with a particular focus on indoor tracking technologies and personalized content delivery systems.Through the analysis of E-VIMS, the MELTOPENLAB framework, and a smart badge–based system developed by RosenIvanov, the research demonstrates that the application of technologies such as RFID, Bluetooth, Wi-Fi, and smart badgessignificantly improves data accuracy, operational efficiency, and overall visitor engagement. While certain challengesrelated to system usability and data privacy require careful consideration, the findings indicate a strong potential fortechnology-driven visitor management systems to enhance museum experiences and support sustainable and datainformedmuseum operations.