Vanijya Darshan

Vanijya Darshan: Commerce in Transition from Tradition to Transformation is a peer-reviewed commemorative volume published to mark the 25th Anniversary of the Department of Commerce St. Michael’s College, Cherthala, Alappuzha, Kerala, India. This collection brings together diverse scholarly perspectives on the structural, technological, and behavioural shifts redefining the Indian commercial landscape. The volume transitions from foundational policy discussions to the cutting edge frontiers of Fintech and Consumer Psychology, offering a comprehensive “Darshan” (vision) of modern commerce.