An Empirical Study on The Determinants of Parental Attitude Towards Fintech Adoption

This empirical research examines the elements that influence how parents view Fintech adoption, including demographic factors such as age and gender, financial literacy, perceived ease of use, perceived usefulness, and Reverse Fintech. Information was gathered from 102 participants. The results indicate that financial literacy and Reverse Fintech have a significant effect on parental attitudes, whereas perceived ease of use and usefulness do not. Parents are reluctant to embrace Fintech, regardless of their age or gender, even though they acknowledge its advantages and ease of use. To encourage adoption, Fintech companies should concentrate on improving financial literacy and utilizing Reverse Fintech approaches. Policymakers can enhance digital financial inclusion by addressing concerns related to trust and security. This research provides insights into parental attitudes towards Fintech adoption, helping stakeholders devise targeted strategies.