BOZORNI SEGMENTATSIYALASHDA MARKETING TADQIQOTLARINING ROLI

Neliti 2026 Open access

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Authors: Shoira Azimovna Musayeva, Dilfuza Usmonova
DOI: 10.5281/zenodo.18411360
Cited by: 0

Abstract

Ushbu maqolada bozorni segmentatsiyalash jarayonida marketing tadqiqotlarining tutgan o‘rni va ahamiyatiyoritilgan. Tadqiqotda iste’molchilar xulq-atvorini o‘rganish, maqsadli segmentlarni aniqlash hamda samarali marketingstrategiyalarini shakllantirishda axborot va ma’lumotlarning roli tahlil qilingan. Shuningdek, bozorni segmentatsiyalashningasosiy mezonlari, zamonaviy yondashuvlari va ularning amaliy qo‘llanilish jihatlari ko‘rib chiqilgan

Fields of Study & Subjects

Consumer Behavior and Market Dynamics Marketing and Advertising Strategies Customer churn and segmentation

Publication details

Journal / source
Neliti
Publication date
1 January 2026
Language
EN