AI-Based "Intelligent Coach": A Virtual Assistant Complementing the Human Coach

The rapid development of artificial intelligence (AI) has significantly transformed various domains, including education, healthcare, business, and personal development. One emerging application of AI is the concept of an “intelligent coach” — a virtual assistant designed to support, enhance, and complement the work of human coaches rather than replace them. This study explores the role of AI-based intelligent coaching systems as supportive tools that provide personalized guidance, real-time feedback, performance tracking, and motivation. Using a qualitative and analytical research approach, the study examines existing