Mobile phone Tier System
Abstract
Abstract The smartphone market deliberately uses fragmented naming systems—letters, numbers, sub‑brands, and yearly resets—to obscure clear value comparison. This paper introduces a brand‑agnostic tier framework that classifies smartphones into Entry, Mid, and High (Flagship) tiers based on brand positioning, not marketing numbers. The goal is to give consumers and analysts a clear mental model that remains stable across years and brands.
Fields of Study & Subjects
Consumer Market Behavior and Pricing
Consumer Behavior in Brand Consumption and Identification
Consumer Behavior and Marketing Influence
Publication details
- Journal / source
- Zenodo (CERN European Organization for Nuclear Research)
- Publication date
- 30 January 2026