SAP Revenue Growth Management with AI Automation: Transforming CPG Performance Through Intelligent Decision-Making

Zenodo (CERN European Organization for Nuclear Research) 2026 Open access

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Authors: Sreenu Arvapalli
DOI: 10.5281/zenodo.18434610
Cited by: 0

Abstract

Consumer packaged goods enterpries increasingly adopt SAP Revenue Growth Management platformsintegrated with artificial intelligence automation to address complex pricing, promotional, and trade investment challenges within highly promotional retail environments

Fields of Study & Subjects

Supply Chain and Inventory Management Consumer Market Behavior and Pricing Impact of AI and Big Data on Business and Society

Publication details

Journal / source
Zenodo (CERN European Organization for Nuclear Research)
Publication date
15 January 2026