"Strategic Dimensions of Digital and Social Media Marketing: An Analysis of Consumer Psychology through the Lens of Psychoanalytic Theories"

Zenodo (CERN European Organization for Nuclear Research) 2026 Open access

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Authors: Sowganthiga MS
DOI: 10.5281/zenodo.18435610
Cited by: 0

Abstract

Conference Proceedings (The full paper is in the process of publication.) The abstract was presented at the Second International Conference titled ICRTMRI'2025.

Fields of Study & Subjects

Digital Marketing and Social Media Marketing and Advertising Strategies Consumer Behavior and Marketing Influence

Publication details

Journal / source
Zenodo (CERN European Organization for Nuclear Research)
Publication date
30 January 2026