EFFECTIVE USE OF MEDIA MARKETING IN ENSURING COMPETITIVENESS OF RETAIL ENTERPRISES

Zenodo (CERN European Organization for Nuclear Research) 2026 Open access

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Authors: Aziza Matyakubova
DOI: 10.5281/zenodo.18437978
Cited by: 0

Abstract

This thesis examines effective use of media marketing in ensuring competitiveness of retail enterprises in Uzbekistan based on empirical analysis of 187 retail companies during 2020-2024 and consumer survey data (n=2,340).

Fields of Study & Subjects

Marketing and Advertising Strategies Consumer Market Behavior and Pricing Consumer Retail Behavior Studies

Publication details

Journal / source
Zenodo (CERN European Organization for Nuclear Research)
Publication date
31 January 2026