MAIN DIRECTIONS OF STATE SUPPORT FOR INCREASING THE EFFICIENCY OF SERVICE ENTERPRISES

The article is aimed at analyzing modern directions, mechanisms, and efficiency factors of state support for the activities of service sector enterprises. The study examines the role of public–private sector cooperation in the service industry, the types of financial and non-financial support provided by the state, as well as their impact on the competitiveness of enterprises. In the context of contemporary economic conditions characterized by the growing importance of the service sector, the legal, economic, innovative, and infrastructural factors of state support are systematically analyzed.