Millennials vs Gen Z Sustainable Consumption: How Environmental Knowledge, Environmental Care Attitude, Emotional Value, and Green Marketing affect Green Purchase Intention

Zenodo (CERN European Organization for Nuclear Research) 2026 Dataset Open access

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Authors: Michele Lie, Jannice Maretta Widjaya, Melva Saragih
DOI: 10.5281/zenodo.18443531
Cited by: 0

Fields of Study & Subjects

Environmental Sustainability in Business Environmental Education and Sustainability Sustainable Supply Chain Management

Publication details

Journal / source
Zenodo (CERN European Organization for Nuclear Research)
Publication date
31 January 2026
Language
EN
Document type
Dataset