Impact of Folklore in Igbo Radio Programmes in Promoting Indigenous Cultural Identity in Enugu State, Nigeria

Background: The growing dominance of English and globalised media has threatened the Igbo indigenous oral tradition especially among the younger generations who reside in the urban areas. This has been an issue of concern for cultural researchers who see this as an exisitencial threat to the existence of the Igbo language and its accompanying oral culture. Objective: This study investigated the use of folklores in radio programmes to promote indigenous cultural identity in Enugu State, Nigeria. Method: Descriptive survey research design was adopted and 400 Igbo radio audience residing in Enugu were sampled using a multistage sampling technique. Data were collected from respondents using structured questionnaire with a consistency coefficient of 0.95%, while analysis was done using descriptive statistics and presented using frequency tables. Result: Findings show that variety of folklore forms - including proverbs, folktales, idioms, traditional songs, myths, and riddles were actively utilised in Igbo radio programmes. Among them, proverbs (55%) and folktales (28%) were dominant. The audience hold positive perception of the use of folklore in broadcasting ((91%). Conclusion: This study concludes that folklore-based radio programming serves as a credible medium for preserving and transmitting Igbo cultural identity across generations. Unique Contribution: The study contributes to discussions on cultural preservation and sustainability by demonstrating how indigenous radio programmes facilitate the intergenerational transmission of Igbo cultural identity. Key Recommendation: The study recommends that radio stations, programme producers, and media policymakers in Enugu State should deliberately and consistently integrate indigenous folklore elements into Igbo radio programmes, as this will enhance audience engagement, strengthen cultural identity, and ensure the sustained preservation and intergenerational transmission of Igbo cultural values and heritage.