Neurosemiótica del liderazgo: un modelo aplicado para la influencia invisible en organizaciones

This article develops a theoretical and applied framework of Neurosemiotics of Leadership, conceived as the integration of semiotics, cognitive neuroscience, and strategic practice in organizational contexts. Drawing on Peirce’s triadic model and Lakoff’s framing theory, it argues that effective leadership is not exercised solely through formal hierarchy or explicit discourse, but through the installation of mental frameworks that shape perceptions and behaviors. The review incorporates contributions from Dennett, Pinker, Hofstadter, and Minsky on symbolic processing, as well as empirical evidence from social psychology: the illusory truth effect, the chameleon effect, vocal prosody, and cognitive load. A parallel is drawn between artificial intelligence algorithms and human biological systems, showing that both are vulnerable to the manipulation of patterns and narratives. On this basis, the model of Axial Leadership is proposed, articulated around the personal axis, the word, and the structure, as a form of silent and sustainable authority. The article discusses ethical risks associated with the misuse of influence techniques and suggests applications in negotiation, political communication, diplomacy, security, and strategic intelligence.