AYR Co.: Capital Investment Appraisal Report

Based on the three appraisal techniques; Project Aspire narrowly edged over Project Wolf in the bid of increasing AYR Co. market share. Recommendation will therefore be to proceed in the selection of Project Aspire. Nevertheless, if any future investments should arise, Project Wolf showed great prospects as well and this should be re-evaluated at the particular time. Sourcing of finance for the capital investment should be a combination of both Equity and Debt. Analysis that brought about all these conclusions are detailed in the following pages of this report.