THE DIGITAL SHOPPING REVOLUTION: A QUALITATIVE STUDY OF SOCIAL MEDIA'S IMPACT ON SHOPPING BEHAVIOR AMONG YOUNG ADULTS IN PAKISTAN

Zenodo (CERN European Organization for Nuclear Research) 2026 Open access

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Authors: Elisha Akhtar Raja Shahrukh Ullah Khan
DOI: 10.5281/zenodo.18456114
Cited by: 0

Fields of Study & Subjects

Digital Marketing and Social Media Consumer Behavior and Marketing Influence Consumer Retail Behavior Studies

Publication details

Journal / source
Zenodo (CERN European Organization for Nuclear Research)
Publication date
31 January 2026