Q-ECONOMICS AS A NEW PARADIGM OF CONTEMPORARY HIGH-TECH BUSINESS

This article examines the emergence of Q-economics as a new paradigm of contemporary high-tech and innovation-driven business, grounded in non-classical principles derived from quantum theory. The relevance of the study is due to the growing inadequacy of classical economic models to explain nonlinear, uncertain, and context-dependent processes characteristic of the digital economy. The purpose of the paper is to conceptualize Q-economics as a post-digital stage of economic development and to develop an original hybrid model integrating quantum-economic principles with digital innovation processes. The methodological framework combines conceptual analysis, comparative methodology, and interdisciplinary synthesis of quantum decision theory, quantum social science, complex systems theory, and innovation economics. The study demonstrates that economic value, innovation, and decision-making in digital environments exhibit quantum-like properties such as superposition, uncertainty, contextuality, and entanglement. A comparative analysis of Industry 4.0 and Q-economics reveals their functional continuity: Industry 4.0 forms the digital foundation, while Q-economics represents a qualitative technological and ontological shift enabled by quantum technologies. The main result of the research is the development of the original Q-INNO (Quantum–Innovation Economy Model), which conceptualizes innovation as a quantum-probabilistic state that collapses into concrete economic outcomes through interaction with the digital environment. The model reconceptualizes economic agents as quantum-cognitive actors and interprets digital platforms, algorithms, and regulatory mechanisms as measurement operators shaping innovation trajectories.