THE ROLE OF WORK MOTIVATION AS A MEDIATING VARIABLE IN THE INFLUENCE OF WORK ORIENTATION AND COMPENSATION ON EMPLOYEE PERFORMANCE IN THE ERA OF DIGITALIZATION AND THE USE OF AI TECHNOLOGY AT MATA MATA HOSPITAL

The development of the era of digitalization and the use of artificial intelligence (AI) technology requiresorganizations, including hospitals, to have adaptive and high-performance human resources. Employee performanceis influenced by various factors, including job orientation, compensation, and work motivation. This study aims toanalyze the influence of work orientation and compensation on employee performance with work motivation as amediating variable at Ramata Eye Hospital in the era of digitalization and the use of AI technology. This study usesa quantitative approach with a survey method. The population in this study is all employees of Mata Eye Hospital,with a sample of 136 respondents determined using saturated sampling techniques. Data collection was carried outthrough a questionnaire measured using the Likert scale. Data analysis was carried out using the Structural EquationModeling (SEM) method based on Partial Least Square (PLS). The results of the study show that work orientationand compensation have a positive and significant effect on employee performance. In addition, job orientation andcompensation also have a positive and significant effect on work motivation. Work motivation has been shown tohave a positive and significant effect on employee performance and acts as a partial mediating variable in therelationship between work orientation and compensation for employee performance. These findings show thatimproving employee performance depends not only on compensation and job orientation, but also on strengtheningwork motivation, especially in the face of the demands of technological adaptation and the digitalization of healthcareservices. This research is expected to make a theoretical contribution to the development of human resourcemanagement as well as a practical contribution to the management of Ramata Eye Hospital in formulating strategiesto improve employee performance in a sustainable manner.