Students' Assessment on the Admission and Retention Policy of the Bachelor of Science in Business Administration of the University of Cebu-Banilad

The admission policy is crucial in guiding students in enrolling in specific programs at the University. At the same time, retention informs the academic department on how to support students based on their academic performance and behavioral patterns. However, the educational arena is highly dynamic; therefore, there is a need to assess these two aforementioned policies in educational institutions. This investigation aims to assess the admission and retention policies of the Bachelor of Science in Business Administration (BSBA) program, to formulate a framework that will guide the revision of these policies. This study applies the descriptive correlation research design. Using the purposive sampling technique, there will be seven hundred thirteen (713) BSBA students of the University of Cebu-Banilad who served as respondents in this investigation. This study utilized a researcher-made survey and was pilot-tested. Frequency counts, percentages, the Chi-square test of independence, One-Way ANOVA, and simple linear regression were used for data analysis. The Bachelor of Science in Business Administration program, as assessed by the students, exceeded their expectations regarding the admission and retention policies. Hence, it helped maintain the preferred educational quality in said program, leading to the attainment of democratic quality education at an affordable cost.