STRENGTHENING SUSTAINABLE SALES PERFORMANCE THROUGH DIGITAL SALES CAPABILITY AND ADAPTIVE SELLING BEHAVIOR: EVIDENCE FROM PAKISTAN'S TEXTILE EXPORT INDUSTRY UNDER MARKET UNCERTAINTY
Fields of Study & Subjects
Marketing and Advertising Strategies
Employee Performance and Motivation
Customer Service Quality and Loyalty
Publication details
- Journal / source
- Zenodo (CERN European Organization for Nuclear Research)
- Publication date
- 3 February 2026