FORMATION OF ECONOMIC ADVANTAGES OF BUSINESS IN THE CONTEXT OF MANAGEMENT DIGITAL TRANSFORMATION

This article provides a comprehensive analysis of the theoretical and practical aspects of digital transformation processes in business management under the conditions of globalization, the digital economy and rapid technological development. The dynamic advancement of modern digital technologies has become a key factor in organizing business activities, improving management mechanisms, and enhancing economic efficiency. The study highlights the role of digital transformation in optimizing business processes, reducing management costs, increasing labor productivity, and fostering an innovative environment. Furthermore, the article examines the improvement of the accuracy and efficiency of managerial decision-making through the implementation of information and communication technologies, digital platforms, artificial intelligence, cloud technologies, and data analytics tools in management systems. Digital transformation enables enterprises to quickly adapt to market demands, strengthen customer relationships, and create new competitive advantages. The research findings indicate that a consistent and strategically grounded implementation of digital transformation processes contributes to ensuring the sustainable economic development of business entities. The conclusions confirm that digital transformation should be considered a crucial strategic resource in modern business management.