Digital Advertising and Social Media Usage as Drivers of Consumer Buying Intentions: Evidence from the FMCG Sector of Pakistan"600 Words in Single Paragraph

Zenodo (CERN European Organization for Nuclear Research) 2026 Open access

Read full text
Authors: Shaikh Muhammad Fakhre Alam Siddiqui,Abdul Qayoom,Muhammad Hashir Rehan Shaikh
DOI: 10.5281/zenodo.18464997
Cited by: 0

Fields of Study & Subjects

Digital Marketing and Social Media Consumer Behavior and Marketing Influence Marketing and Advertising Strategies

Publication details

Journal / source
Zenodo (CERN European Organization for Nuclear Research)
Publication date
3 February 2026